Why Better Designed Job Sites Attract Better Talent
They came, they saw, they got frustrated – the job seeker experience. That was the title of a recent blog I wrote.
It’s about the anxiety and frustration job seekers go through when looking for a new job and how some job platforms actually contribute to this.
But there’s more to it.
Most of the big job boards, and small ones, in my humble opinion, offer a poor job seeker experience. Although slowly improving, the larger job sites are too complex and less personal. They try too hard to be all job categories to all people instead of specializing in one job category and doing that extremely well. While design is improving, they still lack a good design flow.
I saw one job site recently that had a video to explain to users how to use and navigate their site.
If a job site needs a video instructing users how to use it then they built it wrong, and that CTO should be fired fast, or they’ll experience death by poor design.
We know this matters to the job seeker, but why should this matter to employers?
- The highly coveted passive job seeker won’t jump through hoops or step over any barriers to apply to a job
- Poorly designed job sites hurt your brand. First impressions matter
If a job seeker is greeted by “sign up or sign in” say goodbye to that passive job seeker. If they land on a job site that’s too busy, or difficult to figure out, say goodbye to that passive job seeker. If they are not met by jobs, or a job search bar instead of clever copy, say goodbye to that passive job seeker.
Poor design and attracting passive talent don’t go together.
If companies collect and compare data from user friendly job sites VS. non-user friendly job sites they will likely see a big difference in candidate quality. In the past, I’ve posted jobs on Careerbuilder, Craigslist, Monster, Dice, Indeed and others. I recently launched The Sales Club and I see the high quality passive candidates applying to jobs there. There is a trend with these sites from worst to best in terms of quality candidates. Design matters.
Craigslist > Indeed > Monster > Careerbuilder > Dice > The Sales Club
Specialized, design focused job sites win. Perhaps someday there will there will be a case study done.
I invite you to check out The Sales Club for a good job site design and specializing in the sales job vertical (www.getsalesclub.com). New design plans and functionality are coming soon to make it even better. The sales talent that applies to jobs on the site are outstanding.
Why? Because The Sales Club was built with the passive job candidate in mind, to deliver better talent and better branding to the employer while offering the job seeker the easiest and best experience possible.
I think bonus points should be given to job sites that show company culture, pictures, videos, testimonials, and pertinent job and company information and an easy apply, but only if it’s all on one single job description page. Who wants to switch URL’s just to get more info?
It’s time someone looked out for the job seekers out there and that’s what The Sales Club has set out to do.
Great design and the passive job seeker?
Yup, they go hand-in-hand!
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For great UX and job seeker experience try out The Sales Club (www.getsalesclub.com) .It’s a sales job platform that recognizes the challenges job seekers face. We provide you with information that matters.Your resume goes directly into the hands of the employer – as if it were a warm referral. We give you updates on your application along the way. Please follow us on Linkedin.